BtoB posted 5 top business mistakes of 2009. I happen to agree with all five.
I might even add one more. Remember how this year was a struggle for all businesses? We just experienced the worst recession since the Great Depression. We had hiring freezes, extreme budget cuts, layoffs (well, my company didn’t but many did), and many employees were working three jobs due to not being able to hire other resources. It was a tough year.
Don’t make the mistake of not hiring where the resources are needed. I needed a sales support staff since January. This decision was always pushed off because management always wanted to “see where we are at the end of the month.” Now, we’re at the end of the year and still needing one sales support staff. It takes months to train a person on our systems, get them beyond the learning curve, familiarize themselves with our business, and train them on answering customer questions. Now that things are feeling (and looking) like we are getting out of the woods and business is really picking up, it could be at the end of the first quarter when we finally have someone sitting in the chair.
Good luck to you and your business in 2010!