I hope so. I mean, your company and what you do rely on the integrity you provide to your customers. Just think if you were perceived as another Bernie Madoff?! Ugh!
In a recent article in CareerJournal.com, Stephen Covey stresses that you should (1) learn the skills that will earn you greater trust; and (2) don’t over promise what you can deliver. Particularly during these lean times with less resources and short personnel, that is great advice.