Mistake # 77: Keep it complex and accomplish losing market share

It’s been evident after the release of iPod and iPhone that Apple is stealing more market share away from Microsoft. It’s been reported last week that Microsoft has just closed one of the worst quarters in its history.  

Apple, led by Steve Jobs, shaved off most of the complexity and made things much more simple by focusing on cell phone and MP3 space, in addition to their PCs. Microsoft can’t handle the competition. It is still too complex and cannot retain a focus. And, clearly Microsoft is unable to meet Apple’s match on cell phone or MP3 products.

Google is also struggling. The economy, yes, has much to do with it since people and businesses overall are still holding back on spending.

Google, too, is focusing on too much, creating many divisions within the corporation by taking on libraries, maps, utilities, and other off-shoots that are making Microsoft look like a simple cookie jar.

So, as an iPhone user, Mac lover, and Apple advocate, I promote being just like Apple. Keep it simple, stupid! Stay good at the core of what you do, do it well, perfect it, and market it well.

As for Google, well… I still use Yahoo!

Stay focused!


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