Mistake # 59: When no decision is a decision

Our competition has been eaten up by another company. Now we are facing a goliath. The announcement took everyone by surprise. What will we do to position ourselves against this industry giant?


Our executives came back with “there is no plan…it will sort itself out and customers will find us as the alternative.”


What?! No plan?! No decision?! How can that be?


Is making no decision, a good decision? It may be the wrong move, but it is the move that was made.


Time will tell.


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