I can’t tell you how many managers have no idea or experience in writing a job description, and leave it to the HR department to do so. Managers forget that candidates tailor their resumes to a posted job description when applying. Often, you’ll find that companies leave out any human element to a job description. Instead, it is important to include the human element that will attract specific candidates, such as:
· “Have a passion for driving sales”
· “Thrives on reaching daily goals, and has a ‘get out of the way’ approach to attaining a goal”
· “Sharp verbal and written communication skills, including the skill for listening to others”
· “An overall enthusiasm for selling pencils”
With the cost of advertising online, in local newspapers, and in trade publications, it is an enormous waste of not putting in the upfront time to prepare a well crafted description in order to attract the best qualified candidates.
Worse yet, managers don’t even give much detail on the job itself and end up with a mish mash of resumes that end up in the trash.